TOPIC: propose to expand IKEA sell back program

Introduction

IKEA was found in $1943$ by Ingvar Kamprad in Almhult, Sweden. The company started by selling miscellaneous small articles like pens and lighters, and later expanded into furniture in $1948.$ IKEA currently operates $471$ stores across $63$ countries and $5$ territories around the world. Germany and United States are IKEA$$s largest markets, with $55$ and $52$ stores respectively. IKEA$$s operations are characterized by a highly efficient and cost$-$effective approach across its entire value chain, from product design to distribution and retail. Some sustainable initiatives taken by IKEA are climate and emission reduction, IKEA aims to become climate positive by $2030$ and has set a goal to at least halve its absolute greenhouse gas emissions across the value chain by $2030$ as compared to $2016$ levels. In $2023,55\mathrm{.}8\%$ of the materials IKEA sourced were renewable and $17\mathrm{.}3\%$ recycled. The company is expanding its $$sustainable living$$ and $$circular$$ retail concepts to $300$ locations globally. Another initiative is$,$ IKEA launched its Sell back program globally in $2021$ to allow customers to sell their used IKEA furniture back to the company. The proposed project by IKEA aims to enhance business sustainability through various initiatives. Focusing on waste reduction, supply chain sustainability, and renewable energy adoption. This initiative aligns Sustainable Development Goals $($SDGs$)$ such as climate Action, Responsible Consumption and production, and clean energy, as outlined by the United Nations. Sustainability initiatives are essential to mitigate environmental impact, address social responsibility, and meet the expectations of increasingly eco$-$conscious consumers. By prioritizing sustainability, IKEA can not only reduce its carbon footprint and minimize waste but also foster a positive reputation, attract environmentally conscious customers, and ultimately drive business growth. Therefore, for IKEA to remain successful and relevant in the furniture market, it is imperative that the planned project, which focuses on environmental measures and expands the Sell$-$Back program, be implemented.

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