Topic: Reducing the negative externalities in alcohol consumption in Germany

Start by stating:

1) the topic and its real-world context

2) give an outline of the structure of your presentation (including what the strategy/policy options are).

3) consider the core of the problem from an economist's perspective applying appropriate tools & concepts; what type of market failure is involved and what is the rationale for intervention? What objectives (or target outcomes) might be set? If it is a private sector topic then what is the firm or industry trying to achieve and what are the strategic objectives?

4) appraise the most relevant policy/strategy options as well as the do-nothing option using cost-benefit analysis

5) recommend the best option; be prepared to talk about evaluation following the implementation of the recommended option.