Question: Topic: Segmentation, Targeting & Positioning The STP process is an important concept in the study and application of marketing. The letters STP stand for segmentation,

Topic: Segmentation, Targeting & Positioning

The STP process is an important concept in the study and application of marketing. The letters STP stand for segmentation, targeting, and positioning. The STP process demonstrates the links between an overall market and how a company chooses to compete in that market.Define and discuss each part of the STP process, and with products or companies you are familiar with exemplify the process. (own words & examples of each)

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