Topic: Segmenting Consumer Market Ethics Target marketing is the practice of using various forms of segmented market data to send your marketing message to only a specific group of consumers. The purpose of target marketing is to use the firms limited marketing resources to be the most financially effective. The larger the area you are sending your message to, the higher the expense. Targeting a specific market also allows the marketer to produce a laser focused message that will have maximum appeal to the target market. Recently, a new kind of target marketing has been identified. It is referred to as "Dark Ads". Follow this link to an article on the American Marketing Association website about dark ads: The Ethics of Targeting Minorities with Dark Ads (Links to an external site.). Assignment Instructions and Materials: Having read the topic and reviewed any appropriate associated resources, in a forum post, respond to the following discussion question(s) or prompt(s): Target marketing is used to identify a market for inclusion in distribution of a marketing message. If you, as a marketer analyzing data, find markets that your product and message will not appeal to, is it unethical to use the data for exclusion? Under what circumstances is it ethical to use data for exclusion