Question: Topic Selection Choose a topic related to consumer behavior that interests you examples of topics include the consumer adoption of mobile payments, the impact of

Topic Selection

Choose a topic related to consumer behavior that interests you

examples of topics include the consumer adoption of mobile payments, the impact of social media on composting, the psychology of color in marketing communications, etc.

The topic should be relevant to the course and important for business, with accessible peer

-

reviewed journal articles.

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