Question: Topic: Stakeholder model (Select WRONG answers!) Owners as stakeholders what is NOT a natural answer in case of low profit or loss in an organization?
Topic: Stakeholder model (Select WRONG answers!)
- Owners as stakeholders what is NOT a natural answer in case of low profit or loss in an organization?
- a) Extract their money from that organization
- b) Sell the shares of the organization
- c) Drop the management out and hire another team
- d) Merge with another organization to drop down management costs
- e) Raise prices on the product market
- Customers as stakeholders what they do NOT expect from an organization?
- a) Value for the money
- b) Lower prices
- c) Quality should be in center
- d) Better image for the product
- e) Products made with the newest technology
- What business partners can NOT do if they are not content with the company?
- a) choose another business partner
- b) spread bad image of the company
- c) deny the partnership immediately
- d) stop the cooperation for the future
- e) bargain for better conditions
- What competitors do NOT expect from company?
- a) cooperation in innovation
- b) cooperation in standardization
- c) cooperation in lobbying
- d) openness about development plans
- e) do better customer care
Topic: Strategic Pyramid (select GOOD answers!)
- Strategic pyramid
- a) describes the set of strategic documents, it has seven layers
- b) describes the style of management in the company
- c) is a pyramid located at a strategic geographic point
- d) is built bottom up as any other building
- e) tells the story of ancient times
- Vision statement
- a) describes the future status of the firm after 5 of 10 years
- b) is a result of negotiation among the business partners
- c) is some kind of control by authorities of the government
- d) is competitors view about the company
- e) is customers opinion about the firm
- Corporate strategy
- a) shows the way, how to achieve strategic goals at corporate level
- b) always includes diversification: to have several business units
- c) should be discussed with the staff
- d) is better to communicate with competitors
- e) is unnecessary to form
- Strategy of Business Units
- a) has direct business strategies related to the business segment of the BU
- b) can be independent from the corporate strategy
- c) is about how to spin-off from the corporate center
- d) has to use most relevant resources from of the company
- e) is about how to pass hidden costs to other business units
- Functional strategies (such as strategy for human resources, information technology, logistics)
- a) have to serve the business strategies in their resource handling areas
- b) should dictate the business based on their special knowledge of their field
- c) are expected to provide internal services at the highest quality as possible
- d) describe how to become the best in their field
- e) are better not to have them
Topic: Value chain model (Select GOOD answers!)
- Value chain is a model based on
- a) costs producing real added value for the customer
- b) every costs which is accounted
- c) only direct costs of production
- d) only indirect costs of the company
- e) all spending of the company
- The core value chain consists of
- a) marketing, inbound logistics, production, outbound logistics, sales and customer care
- b) product production and sales only
- c) logistics during the production only
- d) marketing and customer care
- e) sales only
- The supporting part of the value chain model
- a) shows the indirect costs of supporting activities, such as HR, IT, facility management, storage
- b) all costs accounted
- c) includes all indirect costs of the company
- d) includes all direct costs of the company
- e) all spending of the company
- The managing part of the value chain model
- a) shows management costs related to planning, controlling, decision preparation and innovation
- b) all costs accounted
- c) includes all indirect costs of the company
- d) includes all direct costs of the company
- e) all spending of the company
- Competitive advantages achieved by the value chain analysis can be
- a) cost advantage, quality differentiation, or focusing on customer groups
- b) better image for the company
- c) cost cutting anyhow
- d) better knowledge about the different customer groups
- e) prestige for the product
Topic: Future-oriented technology analysis (Select GOOD answers!)
- Users of the future-oriented technology analysis are
- a) political decision makers, investors, their advisors
- b) newspapers, book writers, journalists
- c) university students, teachers, basic researchers
- d) infrastructure providers: such as railway, postal service, energy network providers
- e) private persons and families
- Focused technology study
- a) estimates the expected future of a new technology area
- b) predicts the future demands on the market
- c) predicts the future supply on the market
- d) shows the problematic areas of the ongoing research projects
- e) suggest to finance a research project
- PEST methodology
- a) collects and group all influencing factors, and finds the drivers
- b) PEST is a methodology invented in Budapest
- c) is to measure the strength competition on the market
- d) is about how to convince customers to buy something new
- e) is about how to convince producers to sell something new
- Vision of the usage areas describes
- a) estimated demand side based on estimating future of drivers, it has some scenarios
- b) future market situation definitely
- c) plan of the company for the future
- d) possibility to achieve a certain market share
- e) probability to invent something really new
- Backward scenario making
- a) form the strategy based on different scenarios of the vision; including best, worst and most probable cases
- b) is about evaluation of the past opportunities and threats
- c) has to be published for everybody
- d) means to collect the view of the customers about existing products and services
- e) should be voted at the board of directors of the company
Topic: Balanced Scorecard (BSC) system? (Select GOOD answers!)
- Balanced Scorecard system is a
- a) strategic controlling system, to measure distance from strategic goals
- b) evaluation technique, used for banking
- c) game, playing with cards
- d) data analysis for any purposes
- e) survey of the customers opinion about the company
- Being balanced in BSC means
- a) to have four viewpoints of owners, customers, managers, workers
- b) to speak always back and force
- c) to take into consideration not only positive things but also negative ones
- d) to understand each stakeholders expectations
- e) nothing important
- Mapping strategic goals in BSC means
- a) collect the goals categorized to viewpoints, examine the co-dependencies
- b) put the goals on a geographical map
- c) understand the position of different managers in the organization
- d) understand the technology used by the company
- e) understand the human-related problems in the company
- What to do, if we want to approach non-measurable goals in Balanced Scorecard?
- a) non measurable goals can be scored with more measurable indicators
- b) ask our customers opinion
- c) ask our employees opinion
- d) ask the opinion of our owners
- e) ask the opinion of the competitors about the topic
- How to define measurable indicators and measurements?
- a) good indicators are based on existing or easy to measure data
- b) indicators should be based on survey anyhow
- c) each goals should be measured directly
- d) indicators should not be measured only estimated
- e) indicators should be published in advance
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