topic: user experience - strategic decisions around digital user experiences

reference: opportunity to explain to the Board of Directors exactly what digital user experiences are and why it should be important to healthy food products company.

Ideas/steps on how to approach the question ( below) in relation to users experience.

1. Outline what digital user experiences are including potential objectives and characteristics for digital engagement for organisational brand.
2. Provide an outline of the characteristics of the product lines and brand.
3. List the types of digital experience based on current technology.
4. Research how digital users and engagement patterns may be classified. Provide in detail at least three methods.