Topic: Value chain model (Select GOOD answers!)

1. Value chain is a model based on

• a) costs producing real added value for the customer
• b) every costs which is accounted
• c) only direct costs of production
• d) only indirect costs of the company
• e) all spending of the company

1. The core value chain consists of

• a) marketing, inbound logistics, production, outbound logistics, sales and customer care
• b) product production and sales only
• c) logistics during the production only
• d) marketing and customer care
• e) sales only

1. The supporting part of the value chain model

• a) shows the indirect costs of supporting activities, such as HR, IT, facility management, storage
• b) all costs accounted
• c) includes all indirect costs of the company
• d) includes all direct costs of the company
• e) all spending of the company

1. The managing part of the value chain model

• a) shows management costs related to planning, controlling, decision preparation and innovation
• b) all costs accounted
• c) includes all indirect costs of the company
• d) includes all direct costs of the company
• e) all spending of the company

1. Competitive advantages achieved by the value chain analysis can be

• a) cost advantage, quality differentiation, or focusing on customer groups
• b) better image for the company
• c) cost cutting anyhow
• d) better knowledge about the different customer groups
• e) prestige for the product