Question: Topic: value delivery process Customer value is at the heart of Kotler's value delivery process, but it is often a misunderstood concept. Define customer value

Topic: value delivery process

Customer value is at the heart of Kotler's value delivery process, but it is often a misunderstood concept. Define customer value and compare Kotler's customer value delivery process with the traditional physical process sequence. Exemplify your answer with companies that display an understanding of the value delivery process. (Own Words with EXAMPLES)

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