Tort Law$-$But What If$...$

Mo Pizza Pub was the only pizza restaurant in Centerville, Indiana, a community consisting of approximately $10,000$ residents. When Alex moved to Centerville, he

noticed that Mo was extremely successful, and sought to create his own pizza parlor, Alex's Pizza. To get an edge over Mo$,$ Alex published an advertisement in the

local newspaper stating that Mo Pizza sponsored another town's minor league football team, the Richmond Badgers. The citizens of Centerville were outraged to

hear such news as the town was extremely devoted to the local minor league football team, the Centerville Warriors. Mo lost significant revenue, and over half of his

consumer base. Consequently, Mo sued Alex for defamation, as he had never supported nor sponsored the Richmond Badgers, The court found Alex guilty of

defamation and ordered that Alex compensate Mo for damages that Mo had incurred.

But what if the facts of the case were different? Select each set of facts below that could change the outcome of the case.