Question: Total points: 9 / 2 5 Attempts left: Suppose that to expand its gum sales to consumers in China, the Wrigley Company forms a 5
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Suppose that to expand its gum sales to consumers in China, the Wrigley Company forms a year partnership with a Chinesebased marketing firm. The Wrigley Company partners with the Chinese firm for the strategic purpose of gaining market knowledge and access in China. This business arrangement is known as which of the following?
A joint venture
Direct investment
A multinational corporation
A strategic alliance
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