Question: total quality management ( TQM ) is a comprehensive system for achieving continous improvement in custmoer satifsfaction. It is a philiosophy of total intergration of

total quality management

(

TQM

)

is a comprehensive system for achieving continous improvement in custmoer satifsfaction. It is a philiosophy of total intergration of the business to achieve the required result. The goal is to achieve greater efficiency and effectiveness, lower operating cost, increased market share. Evaluate how the total quality management concept could ahve been used in the case to improve efficiency

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