Question: touch points focus on the purchase decision. touch points deal with the actual use of a product or service. Acquisition: Utilitarian Accidental; Universal Acclimated; Utilitarian

touch points focus on the purchase decision. touch points deal with the actual use of a product or service. Acquisition: Utilitarian Accidental; Universal Acclimated; Utilitarian Acquisition: Utilization O Acclimated: Utilization

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