Toy Mart is a big toy manufacturer in Shenzhen. It has a centralized warehouse in Shenzhen...
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Toy Mart is a big toy manufacturer in Shenzhen. It has a centralized warehouse in Shenzhen and 500 retail outlets in major cities and towns in Mainland China and implements e-commerce to consumers. The company tries to offer a wider range of feature products at lower costs than other retailers by using just-in-time replenishment and tight inventory control systems. It uses information from a demand forecasting system and point-of-sale data to replenish its inventory at its retail outlets around the whole China. Required: a) Explain how the information system help the company to minimize costs? What other benefits should the system provide in addition to cost reduction? b) What issues might the company face when the company has retail outlets all over China? How the supply chain system helps to solve the problem? How do the company make use social media to predict demand of toys? c) Toy Mart is a big toy manufacturer in Shenzhen. It has a centralized warehouse in Shenzhen and 500 retail outlets in major cities and towns in Mainland China and implements e-commerce to consumers. The company tries to offer a wider range of feature products at lower costs than other retailers by using just-in-time replenishment and tight inventory control systems. It uses information from a demand forecasting system and point-of-sale data to replenish its inventory at its retail outlets around the whole China. Required: a) Explain how the information system help the company to minimize costs? What other benefits should the system provide in addition to cost reduction? b) What issues might the company face when the company has retail outlets all over China? How the supply chain system helps to solve the problem? How do the company make use social media to predict demand of toys? c)
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Related Book For
Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
Posted Date:
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