Question: Tp be done on EXCEL: From the information given below, rand the customers in terms of their lifetime value. Avg. Annual Sales Avg. Profit Margin

Tp be done on EXCEL:

From the information given below, rand the customers in terms of their lifetime value.

Avg. Annual Sales Avg. Profit Margin Expected Lifetime
Customer A $2,500 17% 8 years
Customer B $4,000 12% 6 years
Customer C $1,200 30% 12 years

Use a discount rate of 6 percent and treat the average annual sales figures as annuities. Should any of these customers be fired?

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