TRA has four components and looks at the individual and suggests that a person's behavior is...

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TRA has four components and looks at the individual and suggests that a person's behavior is determined by their intention to perform the behavior. This intention is, in turn, a function of their attitude toward the behavior and subjective norms. Diffusion of Innovation focuses more on the GROUP of individuals and how knowledge MOVES across the group. Do you think that since TRA focuses more on the individual rather than the group, it may be a stronger "theory" as compared to DOI? TRA has four components and looks at the individual and suggests that a person's behavior is determined by their intention to perform the behavior. This intention is, in turn, a function of their attitude toward the behavior and subjective norms. Diffusion of Innovation focuses more on the GROUP of individuals and how knowledge MOVES across the group. Do you think that since TRA focuses more on the individual rather than the group, it may be a stronger "theory" as compared to DOI?

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Both the Theory of Reasoned Action TRA and the Diffusion of Innovation DOI are valuable theories in ... View the full answer