Trader Joe's earns over $2,000 of annual sales per square foot-nearly double that of Whole Foods....

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Trader Joe's earns over $2,000 of annual sales per square foot-nearly double that of Whole Foods. By selling mainly private label goods under its own brand, Trader Joe's keeps its costs low, enabling it to offer lower prices. By being very selective about the particular products that it carries, it has also managed to ensure that its brand is associated with very high quality. What strategy is Trader Joe's using to gain competitive advantage? low-cost provider strategy focused low-cost strategy focused differentiation strategy broad differentiation strategy best-cost provider strategy Trader Joe's earns over $2,000 of annual sales per square foot-nearly double that of Whole Foods. By selling mainly private label goods under its own brand, Trader Joe's keeps its costs low, enabling it to offer lower prices. By being very selective about the particular products that it carries, it has also managed to ensure that its brand is associated with very high quality. What strategy is Trader Joe's using to gain competitive advantage? low-cost provider strategy focused low-cost strategy focused differentiation strategy broad differentiation strategy best-cost provider strategy

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