2. Consider the following table: Particulars Circulation Cost of full page colored ad Magazine Y 4 lakh 45,000 Magazine z 5 lakh 50,000 Compare the performance of the magazines based on CPM. [5] 3. "In large agencies, most new business comes from clients that already have an agency but decide to change their relationships. Thus, agencies must constantly search and compete for new clients." Discuss some of the ways by which agencies can gain clients. [5]