# a 1 1 1 1 16 New 'P's and new Marketing. Match the words in the left column with the statements in the right column Data 1 The physical manifestation of the story b Stories ii Savvy companies encourage this through onsite reviews and allowing customers to upload images and video Products and Services iii The end goal; creating a relationship d Interactions iv That which we observe e Connection Can be seen to work with customer participation. Through social media, existing customers can be a company's greatest asset or greatest detractor f Personalization vi Everything you do and say Participation vii Databases and the use of cookies to remember Web visitors allow for online experiences to be tailored to particular Web visitors Peer-to-peer Communities vil All the tactics a marketer can use to 'touch' the prospect or the customer e V 1 1 1 1 # a 1 1 1 1 17 Match the words in the left column with the statements in the right column War driving Malicious software programmes that include a variety of threats b Malware Eavesdroppers drive by buildings or park outside and try to intercept wireless network traffic Computer virus A rogue software programme that attaches itself to other software programmes or data files in order to be executed, usually without user knowledge or permission d Worms lv Consist of malware that come with a downloaded file that a user intentionally or unintentionally requests Drive by downloads Independent computer programmes that copy themselves from one computer to other computers over a network 1 e V 1 18 Match the words Trojan Horse 1 a the left column with the statements in the right column Any individual who intends to gain unauthorized access to a computer system Hackers that misrepresent themselves by using fake 1 1 b Spyware