Question: Chec Cotrone Beverages makes energy drinks in three flavors: Original, Strawberry, and Orange. The company is currently operating at 75 percent of capacity. Worried about





Chec Cotrone Beverages makes energy drinks in three flavors: Original, Strawberry, and Orange. The company is currently operating at 75 percent of capacity. Worried about the company's performance, the company president is considering dropping the Strawberry flavor. if Strawberry is dropped the revenue associated with it would be lost and the related variable costs saved. In addition, the company's total fixed costs would be reduced by 15 percent. Segmented income statements appear as follows: Product Original Strawberry Orange Sales $32,800 $43,400 $51,000 Variable costs 22,960 39,060 40,800 Contribution margin $ 9,840 $ 4,340 $10,200 Fixed costs allocated to each product line 5, 100 6,100 7,200 Operating profit (loss) $ 4,740 $(1,760) $ 3,000 Required: a. Prepare a differential cost schedule. (Select option "increase" or "decrease", keeping Status Quo as the base. Select "none" there is no effect.) Status Quo Alternative: Drop Strawberry Difference Revenue Less: Variable costs Contribution margin Less: Fixed costs Operating profit (loss) b. Should Cotrone drop the Strawberry product line? Yes No
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