Question: Task 1 (20 marks) There is now the suggestion for your Abaya business to have a working Marketing Information System (MIS). Some investors in your

Task 1 (20 marks) There is now the suggestion for your

Task 1 (20 marks) There is now the suggestion for your Abaya business to have a working Marketing Information System (MIS). Some investors in your business ask the question, why you actually need a MIS? a) Explain why a MIS makes sense for your business. Develop your argument based on the benefits of a MIS for your business that can justify the costs for establishing a MIS (10 marks) b) Develop a recommendation for the best first use of the MIS for your Abaya business and justify your choice (10 marks)

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