Question: Your company has engaged in some segmentation research and has found that a group that would be very interested in your products are people over
Your company has engaged in some segmentation research and has found that a group that would be very interested in your products are people over seven feet tall working in the banking industry. Why might this segment not be an effective market? Select one: OA) They are not measurable OB) They are not accessible OC) They are not substantial OD) They are not differentiable O E) They are not actionable
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