Question: Trek has designed a new off-road bicycle designed to stand up to the rugged conditions of trail riding. Develop and describe a theme for an

Trek has designed a new off-road bicycle designed to stand up to the rugged conditions of trail riding. Develop and describe a theme for an advertising strategy that covers all three (3) components of attitude, while also making sure to mention the impact of such an advertising strategy on other areas of the companys marketing efforts.

3 components of attitude

1. Cognitive

2.Behavorial

3.Affective

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