Trident gum's ads focus on the base rate information that $4$ out of $5$ dentists recommend Trident. They humorously show what happened to the $5$ th dentist, such as falling asleep or being bitten by a squirrel to explain why $100\%$ of the dentist are not endorsing Trident. This is an example of:

Select one:

a$.$ providing consumers with vivid, base rate information.

b$.$ making word$-$of$-$mouth information more specific.

c$.$ increasing the number of brands available.

d$.$ focusing consumer attention on attribute processing.

e$.$ encouraging consumers to engage in noncompensatory processing.