True

False

1 points

QUESTION 2

At CL Online, we create customer connectivity, anytime, anywhere" is a product-oriented mission statement.

True

False

1 points

QUESTION 3

A firm's decision to identify and develop new markets for existing products is a diversification strategy.

True

False

1 points

QUESTION 4

Under Armour's decision to add athletic shoes to its apparel line in 2006 is an example of a product development strategy.

True

False

1 points

QUESTION 5

In the 4Ps of the marketing mix, promotion refers solely to advertising.

True

False