Question: true false only Celebrity endorsements can decrease brand loyalty and increase brand switching. : 2 Marketers should mainly track loyal users and switchers' purchasing behavior

true false only Celebrity endorsements can

true false only

Celebrity endorsements can decrease brand loyalty and increase brand switching. : 2 Marketers should mainly track loyal users and switchers' purchasing behavior to better understand their perceptions and actions t oward their brand. In STP strategy, S means segmentation, T means targeting. P means place. A. B

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