True of False

Communication is a shared process between sender and receiver.

Brand attributes and brand benefits make up part of the overall image of a brand.

When thinking about celebrity endorsers, the concept of credibility refers to the degree to which the target audience feels a sense of similarity or familiarity with the endorser.

Elaboration likelihood will be high even in situations where motivation or ability or opportunity is low.Group of answer choices

When considering a potential endorsement contract, a business does not need to contemplate if/how the target audience will relate to the endorser.

The process by which attitude drives behavior is known as Hierarchy of Effect.