Question: True or false 1 2 . Analytics is not a useful CRM tool and does not allow measuring the effectiveness of each marketing channel .

True or false
12.Analytics is not a useful CRM tool and does not allow measuring the effectiveness of each marketing channel.13.CRM is solely focused on digital channels and does not consider offline customer interactions.14.Implementing a CRM strategy can lead to reduced customer service costs and happier customers.15.Understanding customers is a key outcome of CRM and leads to more effective meeting of their needs.

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