True or false

$12.$Customer relationship management focuses on understanding customers as part of a group$\mathrm{.}13.$Customer relationship management focuses on understanding customers as individuals$\mathrm{.}14.$All customers are of equal importance to a marketer$\mathrm{.}15.$By definition, touch points also includes occurance of face$-$to$-$face between the customer and a company representative$16.$Sarah Ng sells cosmetics at a large department store. In terms of Customer Relationship Management $($CRM$),$ Sarah Ng engages in point$-$of$-$sale interactions.