Question: True or false 1 . Managing customer relationships should be built into every marketing tactic and activity . 2 . Successful email marketing is based
True or false
Managing customer relationships should be built into every marketing tactic and activitySuccessful email marketing is based on two basic customer needs: privacy and permissionData mining and segmentation allow email marketing to be tailored and personalizedEmail is often the primary point of contact for servicerelated messagesOnline advertising is only effective for acquiring new customers and not for CRM
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