Question: true or false 20. A consumer's feeling of commitment to a product, brand, marketer, or outlet that results in high levels of repeat business or

true or false true or false 20. A consumer's feeling of
20. A consumer's feeling of commitment to a product, brand, marketer, or outlet that results in high levels of repeat business or visits is known as Disloyalty. 21. A Surrogate Shopper is a person, firm, or other entity engaged and paid by the consumer or other interested party on behalf of the consumer to make or facilitate a productor service selection decision on behalf of that consumer. 22. The possession and/or use of goods and services and the benefits they deliver is called Consumption 23. Demarketing is the processes sellers use to reduce the demand for their goods and services 24. The process of reselling, recycling, trashing, repairing, trading, etc., associated with the physical product, its packaging, and its promotional materials when the consumer or marketer no longer perceives the product as useful is Product Disposition. 25. Green Marketing refers to the development and selling of products and services that are environmentally friendly. 26. Lifestyle is a term that consumer researchers use to describe consumers in terms of personality traits and concept of self; attitudes toward product classes and towards brands; activities, interests, and opinions: value systems, goods and services consumed, and media use patterns 27. Psychographics has two important Marketing applications, first, it helps to identify consumer types or market segments and second, it helps to uncover the attitudes, interests and opinions (AIOs) of segment members. 28. Relationship Marketing refers to the development of Marketing Strategies to enhance relationships with customers. 29. The Approach-Approach Motivational Conflict is when a Consumer is confronted with a purchase choice that has both positive and negative consequences. 30. A Belief is defined as a psychological association between a product or a brand and an attribute or feature of that product or brand. 31. The Avoidance-Avoidance Motivational Conflict takes place when a Consumer is faced with a choice that only involves undesirable outcomes

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