True or False: Creating social profiles for responding to positive and negative customer conversations online is not recommended. True False False In efforts to distribute social media content, a brand First needs to attract followers to its social media account(s) First needs to capture the viral capacity of social networks Should avoid attempts to capture the viral capacity of social networks Should avoid the use of paid media True or False: In most cases, the only way publishers of media websites generate revenue is by charging advertisers to display ads on their sites. True O False