True or False

In describing PERCEPTION, EXPOSURE and REFERENCE GROUPS in a real-life purchasing decision we could say that:

Perception is a psychological element that has been shown to impact consumer behavior throughout the purchase decision process. Consumer views of a brand, its values, and its products and services may have a big effect on their purchasing decisions. If a company can cultivate good attitudes around these factors, it will be more likely to develop a long-term, loyal, and increasing consumer base.

Exposure is the act of bringing a stimulus into physical contact with a customer. Exposure has an effect that isn't immediately noticeable until a behavioral trigger occurs. With minimal participation, one may expect incremental changes in perceptual structure, facilitated by repetition, activated by behavior situations, and followed by attitude adjustment at some point.

Reference groups are the social, monetary, or proficient gatherings that affect the singular's mentalities or practices. Customers acknowledge data gave by their companion bunches on the quality, exhibitions, style, etc These gatherings impact the singular's mentalities; open them to new practices and ways of life; make pressures on the person., it can be friends, parents siblings, where you can compare to.

A. True

B. False