True or False?

Longer supply chains feature many levels; shorter supply chains fewer few levels. Select an option v The four-cell BCG Market Share Product Portfolio Planning matrix features two dimensions. The dimensions are: o A brand's relative profitability and the growth rate of the market in which the brand competes. o A brand's relative market share and the growth rate of the market in which the brand competes. O A brand's relative profitability and the intensity of competition inside the market in which the brand competes. o None of a, b, or care correct. O Both a and b are correct. a Promotional activities can create many desirable communication outcomes. Three of these outcomes are: O Customer Preferences, Solutions, and Needs. O Customer Preferences, Knowledge, and Problems. O Customer Wants, Needs, and Awareness. O Customer Awareness, Knowledge, and Preference. O Customer Awareness, Needs, and Solutions