true or false

PLEASE READ EACH STATEMENT AND DECIDE WHETHER IT IS TRUE OR FALSE. PLEASE SUBMIT YOUR ANSWERS IN THE FOLLOWING FORMAT 1.T. 2.F, ETC... 1. More money is spent on media costs for publicity each year than is spent on media costs for advertising 2. Sales promotion is special advertising or personal selling that is aimed at intermediaries in the channel. 3. Homogeneous shopping products need Order gettors more than heterogeneous shopping products 4. Missionary salespeople usually work for wholesalers and provide special promotion help to producers whose products are widely distributed 5. Cooperative advertising is not very economical-because media rate structures usually require local firms to pay more for local advortising than the same ad would cost a national advertiser 6. A cooperative advertising program can help a producer achieve coordination and integration of ad messages in the channel of distribution 7. Most firms in the U.S. avoid using a one-price policy because it is so inconvenient to administer and leads to more negotiation and higher selling costs. 8. Flexible price policies are most common in the channels, in direct sales to business customers, and for expensive shopping products because sales reps may need to make adjustments for market conditions 9. If a manager solls more than was expected when average-cost pricing was used to set a price, the firm will lose money. 10. Average-cost pricing works well If the firm actually sells the quantity which was used in setting the price, but losses may result if actual sales are much higher than were expected due to higher total variable costs