true or false

• Pull Promotion strategy is when all channel members cooperate in promotion to push the product through the Channel.
• Push promotion strategy is when the producer directs its advertising directly to the consumers to push them to buy.
• As a promotion method, product placement refers to placing products in the best location in the store
• Viral marketing is a strategy to get consumers to share a marketers message. Done through e-mail or online video. Done in a way that spreads dramatically and quickly.
• Advertising is defined as a paid form of personal communication that is transmitted to a target audience through mass media by a known sponsor.
• Institutional advertising refers to promoting organizational images, ideas, and political issues
• Product advertising aims at promoting the uses (sale), features, and benefits of products, while institutional advertising aim at creating favorable attitude and good image.