True or False:

Technology didn't shape consumers' experineces until the $90$s with the internet.

The Value exchange is companies and consumers each giving and receiving value.

For a company like Domino's, technology isn't really a competitive advantage.

Advertising can benefit consumers with free services they would otherwise have to pay for.

"Digital native" refers to someone who prefers to use technology on a regular basis.

According to the "Diffusion of Innovation" theory, approximatley $70\%$ of people are in the early and late majority when it comes to accepting disruptive ideas.