Question: True or False: Turning a first - time customer into a loyal customer is most critically influenced by the customer's experience before the first purchase.

True or False: Turning a first

-

time customer into a loyal customer is most critically influenced by the customer's experience before the first purchase.

True

False

True or False: Since words in the URL do not receive heavy weighting in the calculation of relevance, the target keyword phrase shotild not be in the URL.

True

False

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How does that affect your approach to complaint handling?

What approaches does your organization have in place to encourage and then learn from complaints?

Do you have any idea how effective you are at complaint handling compared to other businesses in your industry sector? If so, where do you stand?