True or false with explanation needed

9. According to the video case, after extensive researeh, the launch of New Coke in 1985 was one of the most suceesful product launches of all time and was welcomed by the eonsumer. 10. Psychographie segemenation as a basis for dividing markets includes bases based on income, ethnic background, gender, and age. 11. The four categories of the Boston Consulting Group portfolio matrix are plariets, cash cats, helpful children (or exclarmation points), and elephants. 12. The pyramid of corporate social respossibilities contain the following components: legal responsibilities, ethical responsibilities, cultural responsibilities, philanthropic responsibilities and economic responsibilities with legal responsibilities at the base of the pyramid and economic responsibilities at the top. 13. There two types of data used in market research: secondary data which is information colleoted for the first time for the purpose of solving a particular problem under investigation; and primary data which is information previously collected for purposes other than the one at hand. 14. A veblen good is a good that for which demand inereases as the price increases