TRUE/FALSE. 1. One example of a brand that effectively uses IBP is Target. The "bullseye" logo is easily identifiable and cuts through clutter. For questions 2-5 you will identify which step of the consumer buying decision process is being described and mark the letter that identifies the step (listed below). a. Need recognition b. Information search C. Alternative evaluation d. Purchase e. Post-purchase use and evaluation 2. The consumer closely considers product attributes and performance characteristics. 3. The consumer may experience "buyers" remorse. 4. Consumer may experience a mental discomfort or anxiety that motivates action. 5. May visit retail stores and read online reviews, or seek input from friends and family. 6. Cognitive dissonance increases in all of the situations EXCEPT: a. There are many close alternatives b. The purchase is important c. The purchased item lasts a long time d. The item is inexpensive e. The item is intangible