True/False. Each question is worth 2 points (20 points total).

1. ______ Recognizing a particular sound your cell phone makes when you've received a text message is an example of the "filtering" information-processing task.

2. ______ In today's media landscape there really is no such thing as "mass communication."

3. ______ We are all born with a moral code.

4. ______ Above-the-line media employees are comprised of clerical staff, crafts and office administrators.

5. ______ One of the reasons to develop a higher degree of media literacy is to create more narrowly defined set of media messages .

6. ______ In 1975 the TV industry instituted the "family hour," the prime time hour of 9-10pm in which programmers avoided airing adult content such as sex and violence.

7. ______ How a media message is framed or presented will influence how an audience interprets that message.

8. ______ Most humans can process the 24 frames per second that movies project in a theater.

9. ______ Geographic segmentation is the oldest form of segmentation research.

10. ______Very little research has been done on how parents help children with Internet exposure..