True/False

Projective techniques are typically used: When conducting secondary research During interviews and focus groups During the research design phase of the research project When trying to get quantitative data All of the above Focus groups: Help researchers to understand what might be happening in the larger marketplace Are inexpensive to conduct Should not be conducted online Should not be done after the survey phase of a project Yield mostly quantitative information A focus group moderator guide: Should be given to the focus group participants before the session Provides the moderator with a general roadmap of how to conduct the session Should be followed very closely by the moderator Is generally not necessary if the moderator is well prepared Should memorized so the researcher does not have to refer to it during the focus group session "Groupthink" during a focus group: Should be avoided Is a useful technique to gain a group consensus Generally does not occur ding a focus group Is not typically detectable by a moderator Is not encouraged, but generally has little impact on the focus group results A good moderator: Picks up on nonverbal queues Makes participants feel at ease Uses a moderator guide Manages the conversation flow All of the above Focus groups: Require a representative sample of the target population Are usually quantitative Are composed of a random sample of participants Have participants who meet specific criteria before they participate in the group Do not include subject matter experts The focus group moderator guide is typically shared with the focus group participants before the session