TRUEIFALSE 1. (T/F) Consumers can realize value even without an ability to assign meaning to the things consumed. 2. (T/F) Internal factors within the consumer powerfully inuence the comprehension process. 3. (T/F) The physical characteristics of a message refer to the elements of a message that one senses directly. 4. (T/F) Consumers derive meaning from both the actual text of a message and the visual presentation of the message. 5. (TIF) Consumers display greater recall of an intended message when information is presented in sequence rather than in intervals. 6. (T/F} Marketers should maximize incongruity in marketing messages if the primary goal is to create a favorable attitude rather than increased comprehension. 7. (T/F) A node is a concept within a schema that is the single best representative of some category. 8. (T/F) A schema is a type of associative network that works as a cognitive representation of a phenomenon that provides meaning to that entity: 9. (T/F) Consumers who reach the elaboration stage are least likely to meaningfully encode information so that intentional retrieval becomes impossible at a later stage. 10. (T/F) When a consumer reoieves information from long-term memory, it is processed once again in sensory memory