Trust Misplaced in Pet Relocation Services Puts Animals Lives at Risk Choose Pet Services Carefully to Prevent Animals from Suffering

Assignment Guidelines Step 1: Read a press release called "Trust Misplaced in Pet Relocation Services Puts Animals' Lives at Risk Choose Pet Services Carefully to Prevent Animals from Suffering" posted on 15 October 2020 by the Consumer Council. Step 2: Refer to the above press release, textbook chapter 3. lecture notes 3, and other relevant news information. Then, assume you are the newly appointed marketing manager of Universal Pet Services Limited which sells pets and provides a number of pet services, answer the following questions. (1) Analyse what ethical issues in marketing mix of case 1 and 2 that were complained by customers as indicated in the above press release. Use the relevant information from the press release to support your analysis. (Also refer to Note: Ethical issues in marketing mix). (2) Based on the four advantages of Code of Ethics, explain how a Code of Ethics could avoid the above identified customer complaints in case 1 (Q1) to be occurred in your company. State clearly which complaints are avoided. It is expected all complaints of case I should be addressed. (Note: Each advantage of Code of Ethics must address at least one complaint.) (3) Use the two more mature levels of Ethical (Moral Character) Development Model to elaborate how you would apply each of these levels to ethically to avoid the identified customers' complaints identified in case 2 Q1. State clearly which complaints are avoided. It is expected all complaints of case 2 should be addressed. (Note: Each point of the levels must address at least one complaint.)