Try It On$!$ Inc. is a subscription box service that allows customers to try out clothing and accessories from small brands. The company was started by Anne and Mohan, long$-$time friends who wanted to find a way to bring national exposure to indie designers. At first, they worked with a lot of outside agencies to design and print their subscription boxes and marketing materials. As the company grew, Anne and Mohan decided to hire a team of full$-$time designers and bring the printing process in$-$house. This is a strategic move known as

offshoring

vertical integration

outsourcing

value chain improvement