Try your best to answer question.

1. What does Caywood say is the most confusing or controversial part of his definition of public relations?

A. That it is a management function

B. That is has the broadest reach of all communications functions

C. That it has gained the greatest ownership and understanding of social media

D. That it includes the phrase, "profitable integration" of an organization's new and continuing relationships

8. The difference between public relations and marketing perspectives is that PR has a short-term focus on the bottom line, while marketing takes a long-term, relationship-oriented, stakeholder view.

True

False