Question: Tuff Wheels was getting ready to start its development project for a new product to be added to its small motorized vehicle line for children.
Tuff Wheels was getting ready to start its development project for a new product to be added to its small motorized vehicle line for children. The new product is called the Kiddy Dozer. It will look like a miniature bulldozer, complete with caterpillar tracks and a blade. Tuff Wheels has forecasted the demand and the cost to develop and produce the new Kiddy Dozer. The table below contains the relevant information for this project.
Development Cost - $1,000,000
Estimated Development Time - 9 months
Pilot Testing - $200,000
Ramp-up Cost - $400,000
Marketing and Support Cost - $150,000 per year
Sales and Production Volume - 60,000 per year
Unit Production Cost - $100
Unit Price - $170
Interest Rate - 8%
| quarter | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 |
| devlp | 333333.3 | 333333.3 | 333333.3 | |||||||||||||
| pilot | 100000 | 100000 | ||||||||||||||
| ramp-up | 200000 | 200000 | ||||||||||||||
| maktg | 37500 | 37500 | 37500 | 37500 | 37500 | 37500 | 37500 | 37500 | 37500 | 37500 | 37500 | 37500 | 37500 | |||
| prod/sale | 1050000 | 1050000 | 1050000 | 1050000 | 1050000 | 1050000 | 1050000 | 1050000 | 1050000 | 1050000 | 1050000 | 1050000 |
Compute all cash flows as quarterly, and assume they happen at the end of the quarter. The quarterly discount rate can be taken to be 2%. For example, the first quarter development cost would be (1000000/3), and this would be divided by 1.02 to find the present value. The third quarter development cost is also the same, but it would be divided by 1.02^3 (1.02 raised to the power of 3).
Do this on a spreadsheet. What is the net present value of the project?
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