Question: Tupperware has introduced a innovative method for selling its products. This method is called the 'party plan. It uses an effective marketing strategy as well

Tupperware has introduced a innovative method for selling its products. This method is called the 'party plan. It uses an effective marketing strategy as well as an effective marketing communication strategy.

Use the 5Ps (including the P of personnel) to describe and explain Tupperware's marketing strategy and then focus on the P of marketing promotion to describe and explain what Tupperware's advertising and promotional strategy entails.

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Tupperwares Marketing Strategy 5Ps 1 Product Tupperwares product strategy centers on highquality durable and innovative kitchen and storage solutions They offer a wide range of containers kitchen uten... View full answer

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