Tupperware has introduced a innovative method for selling its products. This method is called the 'party plan.
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Tupperware has introduced a innovative method for selling its products. This method is called the 'party plan. It uses an effective marketing strategy as well as an effective marketing communication strategy.
Use the 5Ps (including the P of personnel) to describe and explain Tupperware's marketing strategy and then focus on the P of marketing promotion to describe and explain what Tupperware's advertising and promotional strategy entails.
Related Book For
Management Accounting
ISBN: 9780730369387
4th Edition
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey
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