Turkey has an image problem. Many people in the US have become hesitant to visit the predominantly Muslim country because they mistakenly associate it with the political unrest troubling much of the Middle East and even terrorist groups such as ISIS. Many don$$t know that Turkey is stable, has a secular government, and culturally serves as the bridge between the East and the West.

Indeed, Turkey remains a virtual treasure house of art, culture, and cuisine that would appeal to the seasoned tourist looking for a new experience and destination. Its many attractions include the ancient Roman city of Ephesus where the apostle Paul preached, the unique shopping atmosphere in the Grand Bazaar of Istanbul, and the new jazz sounds of Turkish musicians. Istanbul is one of the most vibrant and interesting cities in the world that has been a crossroads of civilizations for centuries.

The Turkish Culture and Tourism Office has retained your public relations firm to conduct a media relations program in the US$,$ to increase the media$$s awareness of the country as a desirable tourist destination. Suggest tactics for reaching specific, targeted audiences that would be interested in various aspects of Turkish history and culture. Describe some possible feature stories for print, broadcast, and online media outlets; uses of social media; and special events or promotions.