TUTORIAL $11($Advertising$)$

Question $1$

Will$-$Advertise is a business that is seeking to expand its market share and sales and its management is in the process of developing the planned advertising programme, Previous research has indicated that a pattern exists in terms of the reach and responses to advertising. For example, radio advertisements tend to reach a total of $2,700$ persons per unit. Of those reached, $\backslash (70\backslash \%\backslash )$ will have an attitudinal change to the brand. It was also found that $\backslash (55\backslash \%\backslash )$ of the audience that experienced an attitudinal change will purchase the brand. The following information was provided on the four media that will be utilised based on the previous research:

A variety of media has to be utilised to achieve the company's goals since the maximum amount of the targeted population that any media tools would reach if employed solely is $\backslash (45\backslash \%\backslash ).$ The media options under consideration are:

The following advertising cost information has been provided:

Calculate cost per thousand $($CPM$),$ cost per order $($CPO$),$ and return on investment $($ROI$)$ for each option and advise the client.